Privacy Policy – Today Moda

1. Data Collection and Contact Details

1.1 We appreciate your visit to Today Moda and your interest in our collections. Protecting your personal data is a priority. Personal data refers to any information that can personally identify you.

1.2 The data controller for this website, in accordance with the General Data Protection Regulation (GDPR), is Today Moda. For any inquiries regarding your data, please contact us at support@todaymoda.com.

1.3 To ensure the highest level of security, this website utilizes SSL or TLS encryption. This protects the transmission of confidential content, such as orders and inquiries. You can verify this by the "https://" and the lock symbol in your browser bar.

2. Data Collection When Visiting Our Website

If you use our website for informational purposes only, we collect only the data your browser transmits to our server (server log files), including:

• Date and time of access and the amount of data sent.

• Your browser type, version, and operating system.

• Your IP address (anonymized where possible). This data is processed per Art. 6 (1) lit. f GDPR to ensure website stability and functionality.

3. Cookies

Today Moda uses cookies to enhance your shopping experience.

• Session Cookies: Deleted automatically when you close your browser.

• Persistent Cookies: Remain on your device to recognize your browser on your next visit. You can adjust your browser settings to refuse cookies, though this may limit certain features of our boutique.

4. Contact and Customer Account Creation

• Inquiries: When you contact us via email (support@todaymoda.com) or our contact form, we collect your data solely to respond to your request.

• Account Creation: Per Art. 6 (1) lit. b GDPR, we collect data when you create a customer account. You may delete your account at any time by contacting our support team.

5. Email Marketing

• Newsletter: If you subscribe to our newsletter, we use the double opt-in procedure. You can unsubscribe at any time via the link in the email.

• Existing Customers: We may send promotional emails regarding products similar to those you have already purchased, based on our legitimate interest in personalized marketing. You may object to this at any time at no cost.

6. Order Processing and Data Disclosure

To fulfill your orders, we share necessary data with our trusted partners:

• Logistics: Personal data is shared with shipping companies (e.g., DHL, USPS) responsible for your delivery.

• Payments: Depending on your choice, payment data is processed by providers such as PayPal or Klarna (SOFORT). These providers may conduct credit checks to ensure transaction security.

7. Online Marketing and Analytics

Today Moda utilizes advanced tools to optimize our services:

• Google Analytics: Used with the "anonymizeIp()" extension to analyze website usage without identifying individual users.

• Google AdWords & DoubleClick: These tools help us serve relevant advertisements and track the success of our campaigns.

• Facebook Pixel: With your consent (Art. 6 (1) lit. a GDPR), this allows us to track user behavior after clicking a Facebook ad to optimize our future marketing efforts.

8. Your Rights

Under the GDPR, you have the right to:

• Access: Request information about the data we store about you.

• Correction/Deletion: Request the rectification or erasure of your personal data.

• Restriction: Limit how we process your data.

• Data Portability: Receive your data in a structured, machine-readable format.

• Objection: Object to data processing based on legitimate interests.

9. Retention Period

We store your data only as long as necessary for the purpose it was collected or to satisfy legal retention requirements (e.g., tax or commercial laws).

Contact Today Moda Support: For any questions regarding your privacy or to exercise your rights, please reach out to us at: support@todaymoda.com